Journal of Marketing

 

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  • Unknown author (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
  • Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
  • Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    Industries face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and service differentiation to enjoy and obtain benefits out of competitive advantage. Thus, brand ...
  • Tamilarasi, S.; Angayarkanni, R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The purpose of this study is to analyse factors ...
  • Madushanka, G.; Ragel, V.R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent ...
  • Silva, D.A.C. Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    Tourism has been one of the world’s largest industries contributing to the global GDP of USD 856 billion in 2007, employing over 200 million people and accounting for over 903 million international tourist arrivals. ...
  • Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
  • Bandara, R.I.; Silva, D.A.C. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through ...
  • Ishar Ali, M.S.; Mubarak, K.M. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
    The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive ...
  • Irin Sutha, A.; Chitra, S.; Solomon Thangadurai, J. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
    E-commerce privacy being vital issue that has been resulting in negative or adverse effects on the additional development and growth of e-commerce. With the speedy growth and use of Ecommerce, privacy has become associate ...