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E-Repository - South Eastern University of Sri Lanka
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Journal of Marketing
Volume 1, No. 2
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Issue Date
Title
Author(s)
2016
Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka
Hilal, Mohamed Ismail Mujahid
;
Mubarak, Kaldeen Mohamed
2016
Consumer’s attitude towards green packaging: a study on Trincomalee district
Madushanka, G.
;
Ragel, V.R.
2016
An evaluation of communication network for the promotion of Japanese inbound tourism in Sri Lanka
Silva, D.A.C. Suranga
2016
Cover page
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2016
A study on customer’s e - shopping behavior and satisfaction: special reference to working women in Chennai
Tamilarasi, S.
;
Angayarkanni, R.
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Author
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Angayarkanni, R.
1
Hilal, Mohamed Ismail Mujahid
1
Madushanka, G.
1
Mubarak, Kaldeen Mohamed
1
Ragel, V.R.
1
Silva, D.A.C. Suranga
1
Tamilarasi, S.
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Consumer’s attitude
1
Customer based brand equity
1
Customer satisfaction
1
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1
Destination promotions
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e- shopping
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Eastern province
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Environmental concern
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Government role
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Green packaging
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