Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/3720
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dc.contributor.authorHilal, Mohamed Ismail Mujahid-
dc.date.accessioned2019-08-27T04:19:13Z-
dc.date.available2019-08-27T04:19:13Z-
dc.date.issued2019-08-
dc.identifier.citationMiddle East Journal of Managementen_US
dc.identifier.issn2050-3644-
dc.identifier.issn2050-3636-
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/3720-
dc.description.abstractRetailers are now changing their retails shops into self-selection stores which are similar to supermarket so called retail supermarket stores. The main objective of the study was to examine the factors such as store image, store environment, store convenience, service quality on the creation of store loyalty of retail supermarket stores in the East Coast of Sri Lanka. The questionnaire survey among 389 respondents was used to collect the data. SMART PLS3 was used for analysis. Findings suggest that the structural model containing store image, store convenience, store environment, store attractiveness and service quality influence on the creation of store loyalty. However, store image, store environment, and service quality do not support the hypotheses formulated in this study. Service quality, service environment, and store image attributes also need more focus by the retailers to improve the loyalty and customer stores satisfaction.en_US
dc.language.isoen_USen_US
dc.publisherInder Science Publishersen_US
dc.subjectStore imageen_US
dc.subjectRetail supermarkets storesen_US
dc.subjectConvenienceen_US
dc.subjectEnvironmenten_US
dc.subjectStore loyaltyen_US
dc.subjectRetailingen_US
dc.subjectStore attractionen_US
dc.titleFactors affecting store loyalty of retail supermarket stores: customers perspectiveen_US
dc.typeArticleen_US
Appears in Collections:Research Articles

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