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Results 1-10 of 11 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2014-08-02Developing regional tourism: business networks for competitive advantageMubarak, Kaldeen Mohamed; Hilal, Mohamed Ismail Mujahid
2017Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspectiveKasum, Akila; Hilal, Mohamed Ismail Mujahid
2017-11-15Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brandsHilal, Mohamed Ismail Mujahid; Medis, Ajith
2016Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri LankaHilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed
2017-11-15The effects of internal marketing on the employees’ work performance in small businessesHilal, Mohamed Ismail Mujahid
2015Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspectiveHilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed
2017Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local touristsHilal, Mohamed Ismail Mujahid
2018Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertisingUdovita, P. V. M. V. D.; Hilal, Mohamed Ismail Mujahid
2019-08Factors affecting store loyalty of retail supermarket stores: customers perspectiveHilal, Mohamed Ismail Mujahid
2019Relationship quality and customer loyalty: a study in the banking clients in Sri LankaHilal, Mohamed Ismail Mujahid