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Results 1-10 of 11 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2014-08-02
Developing regional tourism: business networks for competitive advantage
Mubarak, Kaldeen Mohamed
;
Hilal, Mohamed Ismail Mujahid
2017
Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective
Kasum, Akila
;
Hilal, Mohamed Ismail Mujahid
2017-11-15
Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands
Hilal, Mohamed Ismail Mujahid
;
Medis, Ajith
2016
Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka
Hilal, Mohamed Ismail Mujahid
;
Mubarak, Kaldeen Mohamed
2017-11-15
The effects of internal marketing on the employees’ work performance in small businesses
Hilal, Mohamed Ismail Mujahid
2015
Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective
Hilal, Mohamed Ismail Mujahid
;
Mubarak, Kaldeen Mohamed
2017
Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
Hilal, Mohamed Ismail Mujahid
2018
Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertising
Udovita, P. V. M. V. D.
;
Hilal, Mohamed Ismail Mujahid
2019-08
Factors affecting store loyalty of retail supermarket stores: customers perspective
Hilal, Mohamed Ismail Mujahid
2019
Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka
Hilal, Mohamed Ismail Mujahid
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Author
3
Mubarak, Kaldeen Mohamed
1
Kasum, Akila
1
Medis, Ajith
1
Selvaratnam Gunapalan
1
Udovita, P. V. M. V. D.
Subject
2
Brand equity
2
Loyalty
2
Retailing
2
Trust
1
Advertising
1
Arugum Bay
1
Brand image
1
Brand knowledge
1
Brand loyalty
1
Brand salience
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