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E-Repository - South Eastern University of Sri Lanka
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Issue Date
Title
Author(s)
2015
Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective
Hilal, Mohamed Ismail Mujahid
;
Mubarak, Kaldeen Mohamed
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Author
1
Hilal, Mohamed Ismail Mujahid
Subject
1
Corporate image
1
CRM
1
Customer relationship management
1
Groceries
1
Marketing mix
1
Retail marketing
1
Retailing
1
small supermarkets