Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/92
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dc.contributor.authorJayasankaraprasad. C.H
dc.contributor.authorRamachandra Aryasri. A
dc.contributor.authorRamakrishna Prasad. Y
dc.date.accessioned2015-07-24T06:01:09Z
dc.date.available2015-07-24T06:01:09Z
dc.date.issued10/1/2010
dc.identifier.citationJournal of management . Volume VI. No. 1. pp 24-48. October 2010
dc.identifier.issn1391-8230
dc.identifier.urihttp://ir.lib.seu.ac.lk/123456789/92
dc.description.abstractShopping for food and grocery products has witnessed a paradigm shift in Indian retail market with the changes in consumer buying behaviour driven by strong income growth, changing lifestyles and favourable demographic patterns. But the very fast changing trends in consumption patterns, food and eating habits of consumers have contributed immensely to the growth and development of 'Western' format typologies such as convenience stores, discount stores, super markets, and hyper markets. The present study is exploratory in nature to identify and examine the determinant attributes influencing consumer behaviour towards super market store format choice decisions in the fast growing food and grocery retailing in India. The population of the study is confined to the retail customers (7.5 crore) ofAndhra Pradesh state and sampling sources are twin cities of Secunderabad and Hyderabad (58 Lakh population). The 'mall intercept' survey method is adopted to study the attitudes and opinions of retail customers through questionnaires. The descriptive statistical tools (like mean, standard deviation and median) and inferential statistical tools like Factor Analysis, Chi-Square, ANOVA, Correlation, and Multiple regressions are used to test the formulated hypotheses and validate the model. The study has found significant association between shopper attributes and store format choice decisions. The findings revealed that merchandise, customer service, location and atmospheric related store attributes are affecting the store format choice behaviour. The study has discussed various academic and managerial implications for retail industry in general and food & grocery in particular.en_US
dc.language.isoenen_US
dc.publisherFaculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lankaen_US
dc.subjectConsumer behavioren_US
dc.subjectStore Choiceen_US
dc.subjectShopper Characteristicsen_US
dc.subjectLocationen_US
dc.subjectMerchandiseen_US
dc.subjectCustomer Serviceen_US
dc.subjectAtmospherics and Food & Grocery Retailingen_US
dc.titleStore choice behavior in food and grocery retailing in India an empirical analysisen_US
dc.typeArticleen_US
Appears in Collections:Volume 6. Issue.1

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