SEUIR Repository

Browsing 3rd Annual International Research Conference - 2014 by Subject "celebrity endorsement"

Browsing 3rd Annual International Research Conference - 2014 by Subject "celebrity endorsement"

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  • Samaraweera, Ganganee Chandima; Li, Chongguang; Qing, Ping (Faculty of Management and Commerce, SEUSL, 2014-12)
    Product harm crises are increasing at an accelerating rate throughout the world along with significant negative impact on companies. Therefore, the main purpose of current study is to investigate the feasibility of the ...

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