Abstract:
The idea of Islamic banking is not a new one. The popularity of Islamic banking is growing day by day
in various Islamic and non-Islamic countries. The conventional banking industry is a well-established
competitor for the Islamic banking industry. Now for this rivalry, Islamic banking industry must
consider their customer's approach, satisfaction and awareness level towards it. In this descriptive
research study, a sample of Islamic bank account users from different regions of Ampara was studied,
to analyze the customer's satisfaction, awareness level towards the Islamic banking industry and to
investigate the relationship between the satisfaction, awareness of customers and different demographic
variables. A total of 130 customers’ data were collected and required statistical analyses were performed
using SPSS software. The study results exposed that the trend of the customer in the sense of age, the
majority of the customer are in the age of 21 to 40 years and only 30% of the customers were educated
in undergraduate and postgraduate levels. And also most of the customers were of the middle-income
level. 57% of them have an account in other conventional banks also. The results recommend that
overall Islamic banking system customers are mostly satisfied with the Islamic banking services been
provided to them and the banking efficiency in their transactions. There is high possible in the victory
of the Islamic banking industry if the Islamic banking industry spread out their network with customer
demanded product.
