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7th Annual International Research Conference - 2018: Recent submissions

Now showing items 21-40 of 60

A study on factors influencing junk food buying behaviour of school going childrens in Chennai city.

Aancy, H. Mickle; Maran, K. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

School going children’s is an important target market segment in the junk food. School going children’s exert a great amount of influence for various products. For junk foods, they are active information provider and ...
Implementation of ARIMA model for cashew export from India

Mara, K.; Santhi, K. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Commercial cultivation of cashew nut begins in the early 1960s and, over the years, cashew became a crop with high economic value and attained the status of an exportoriented commodity, earning considerable foreign exchange ...
Optimal algorithm for melanoma skin cancer detection.

Srirangan, S.; Kariapper, R. K. Ahmedh Rifai (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The skin cancer is one of the most Hazardous form of the Cancers found in the Humans today; especially, in the recent years, number of melanoma skin cancer patients have been recorded rapidly all over the world. Skin ...
Analysis of job satisfaction among the teachers of government schools in Sammanthurai educational zone in Ampara district.

Subaideen, Sulaima Lebbe; Irshad, Mohideen Bawa Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Job satisfaction is one of the most widely discussed concepts in the areas of organizational behavior and human resource management. The study investigated the present level of job satisfaction among the teachers of ...
The impact on social media on brand image of a higher educational institution: a study of south eastern university of Sri Lanka.

Hellarawa, H. M. U. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Companies are constantly monitor its changes of the brand image. However, it’s also necessary for them to take into account the rapid spread of social media and the rising number of social media users. Each company’s aim ...
Analysis of the impact of celebrity brand endorsement on consumer buying behavior: special reference to Keells Super

Udovita, P. V. M. Viduni Devika (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Celebrity brand endorsement has been considered as a modern marketing communication tool which uses by the companies with an aim of getting customer attraction and stimulates their buying behavior and purchase intension. ...
Impact of urban heritage tourism on tourist satisfaction in Sri Lanka

Shameem, A. L. M. A.; Sarangan, B. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Cultural/heritage tourism is the fastest growing segment of the tourism industry in the world. Present studies show that USA, European tourists are interest in traveling to cultural/ heritage destinations have increased ...
The impact of information technology in banking sector between state and private banks: special reference to the South Eastern region, Sri Lanka

Shiraj, M. Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Banks use information technology as competitive advantage and enjoy and target the market share with the huge investment. Private banks were the pioneer in adopting information technology and introduced immense service, ...
Impact of e-commerce on business performance: a study based on travel agencies in Ampara district

Nuskiya, Aliyar Fathima; Sajidha, Mohamed Rifan Fathima (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The adoption of e-commerce in the travel sector has become one of the main business improvement areas in the travel industry that seems unavoidable in competing and even surviving in a highly competitive industry. This ...
Opportunities and threats of electronic banking in Sri Lanka empirical study based on the banks in Ampara district

Nuskiya, Aliyar Fathima (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The aim of this article is to examine the opportunities and threats of electronic banking in Sri Lanka, special reference the banks in Ampara district. The private and government banks were involved in this study. 50 ...
The impact of technology on diversity of arts education: a study based on Faculty of Arts and Culture and Faculty of Islamic Studies of South Eastern University

Naseefa, A. C. Fathima; Asana, A.; Hakeema, J. N. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Technology, being the latest wave of education, is already having a fair show despite posing challenges for both instructors and students. While instructors are needed to put in intensive work and time to design the ...
A measurement study on racist hate speech in twitter using tweet binder

Shibly, F. H. A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The role of social media is in our daily lives is immense. It has many positive sides as well as negative sides especially in the society and human behaviors. Some people are trying to use the social medias for tarnishing ...
Progression of selection rate of information and communication technology subject in GCE advanced level at Ampara district

Jamaldeen, Ahamed Sabani Mohamed; Shafana, Muhammed Shareef (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Information and Communication Technology (ICT) is a requisite knowledge to meet this digital era. It facilitates human life in all areas and fields connected with our day to day life activities. Thus, the Sri Lankan ...
Blockchain technology and its impact on financial transactions

Nawaz, Samsudeen Sabraz; Hasmy, Abdul Jabbar Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Blockchain technology has been emerging an innovation restructuring financial transaction cutting off costs making it important for the financial industry to estimate the opportunities offered and challenges posed by ...
Factors influencing the performance of student nurses in Ampara Nurse Training School

Maury, R.; Salfiya, U. A. Jaleel (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Nurses are those who are closely related with the lives of the people. It is vital to provide proper education and training for the nursing students. Provision of nursing services is a moral practice as it requires someone ...
Do macro-economic variables influence stock prices in Sri Lankan stock market?

Sabeeha, M. B. Fathima; Abdul Rauf, Ahamed Lebbe (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The purpose of this study is to investigate the effect of macroeconomic variables on stock prices in the Sri Lankan stock market. The relationship between stock prices and macroeconomic vary is well documented for Sri ...
The influence of demographic characteristics on the perception towards job satisfaction- a study in super market industry, Sri Lanka

Hamila, S. S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The primary aim of the study is to find out the significant mean differences in job satisfaction among super market employees’ personal characteristics. Questionnaire was used as the research instrument. Study employed ...
Engagement of organizational citizenship behavior: does gender make differences?

Abdul Rauf, F. H. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Although number of scholars attempted to show the gender differences in many organizationally relevant areas over the past decades, treatment and expectations of female and male at their workplace are still observed as ...
Mediation effect of job satisfaction- between human resource management practices and turnover intention

Bambarandage, V. B. D. Pradeepani Vidana; Rathnaweera, R. R. Neelamani Thanuja (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

Effective Human Resource Management (HRM) practices impress employees to be satisfied and motivated toward the accomplishment of their job performance and eliminate turnover intention. In current competitive market, one ...
The impact of Malcolm Baldrige national quality award (MBNQA) framework components and firm’s performance: case of private healthcare sector in Sri Lanka

Sowmiya, Badhurudheen Aynul (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018-12-20)

The aim of this paper is to investigate the impact of MBNQA (Malcolm Baldrige National Quality Award) framework components on firm’s performance of SriLankan private healthcare sector. MBNQA framework which was established ...

Now showing items 21-40 of 60

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