Nawaz, Nishad; Gajenderan, Vijayakumar; Ashok, Sudhakar; Archana Bai, Sathayanarayanan; Raisal, Ismai; Husain Ali, M. A. M.
(Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)
Purpose: The current paper aims to explores the impact of consumers trusting
beliefs on the intention to continue making purchases through social commerce
Design/methodology/approach: The responses from the consumers ...