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Browsing 11th Annual International Research Conference - 2023 by Title

Browsing 11th Annual International Research Conference - 2023 by Title

Now showing items 1-20 of 31

Adoption of e-learning system and its success among the B-School students

Nawaz, Nishad; Vijayakumar, Gajenderan; Vijaya Chitra, Kannappan; Vasuki, Kaliyaperumal; Raisal, Ismail (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Purpose: The current paper aims to measure the impact of adopting an e-learning system among the management program students in Chennai city. The study also analyzed the e-learning system's success, influenced by learner ...
Big-five personality and transformational leadership in the private sector in the Northern Province of Sri Lanka

Raveendran, T.; Jasintha, N. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Purpose: The objective of the current study is to identify the association between big-five personality traits and transformational leadership style of the leaders in the private sector in the Northern Province of Sri ...
Brand equity and consumer buying behavior: determinants of intentions to visit tourism destinations in Cavite, Philippines

Paulyn Jayziell, S. Buhay; Mittm (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Purpose: By highlighting the four dimensions that constitute brand equity, and the four factors that influence the selection and decisions of consumers, this research aimed to assist tourist destination owners and ...
Brand image and smartphone purchase intention in Malaysia: the mediating role of perceived value and perceived quality

Haque, Ahasanul; Tarofder, Arun Kumar; Maru, Tarekol Islam; Raisal, Ismail; Shamsuddoha, Mohammad (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The primary goal of this study is to determine the relationships between brand image, perceived value, and perceived quality purchase intention about smartphones. It also investigates how perceived value and ...
Building entrepreneurial emotions on start-up process behavior: results from B-school students

Nawaz, Nishad; Gajenderan, Vijayakumar; Suresh Babu, Rajan; Balasubramanian, Hariswaran; Raisal, Ismail; Tarofder, Arun Kumar (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Aim: The paper purpose is to assess the impact of Entrepreneurial Emotions on the Start-Up Process Behavior among B-School Students. Data Sources: The study exercised primary and secondary data to attain the framed ...
CEO duality, tenure, and compensation: is there a link? - an evidence from the Indian market

Potharla, Srikanth (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: This study examines the relationship between CEOs playing a dual administrative role in a company and their tenure and compensation. This paper examines the research problem by applying four theoretical ...
Cognitive flexibility of entrepreneurs: a study of Chinese Students' entrepreneurial intentions

Saima, Muhammad Murad; Ahmad Khan, Shad (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2022-03-07)

Purpose-Economic resilience is a fundamental pillar of a country's prosperity. It is not surprising that economic advancement is a critical driving force that sustains a nation's growth and development. This study ...
Consumers trusting beliefs and intention to continue online purchases through social commerce.

Nawaz, Nishad; Gajenderan, Vijayakumar; Ashok, Sudhakar; Archana Bai, Sathayanarayanan; Raisal, Ismai; Husain Ali, M. A. M. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The current paper aims to explores the impact of consumers trusting beliefs on the intention to continue making purchases through social commerce Design/methodology/approach: The responses from the consumers ...
The day-of-the-week effect in the Colombo Stock Exchange: new evidence on pandemic and economic crisis

Mohamed Riyath, Mohamed Ismail (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

The stock market is an essential component of any economy, and the day-of-the-week effect has been a topic of interest for researchers for several years. This study aims to examine the day-of-the-week effect in the ...
Effective vocabulary teaching – essential and secondary factors every ESL teacher should pay attention to

Arshad, S. M. B. M. (Department of Economics and Statistics, Faculty of Arts and Culture, South Eastern University of Sri Lanka., 2023-03-07)

Purpose: of this paper is to give both ESL teachers and learners a guideline to increase vocabulary with various ways of effective techniques and usages. Moreover, introduction of this systemic way of learning vocabulary ...
An empirical study on determinants of price earnings ratio: evidence from listed food, beverage, and tobacco companies in Colombo stock exchange

Fathima Sajeetha, Abdul Majeed; Fathima Nusaika, Manartheen; Fathima Nusrath Safana, Muhammed Najeeb (Faculty of Managment and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The Price earnings ratio compares a stock’s price to earnings. By showing the relationship between a company’s stock price and earnings per share (EPS), the Price earnings ratio helps investors to value a stock ...
Exploring the role of instant messengers in IOT (internet of things): a study of their impact on consumer behaviour in digital marketing

Rangaswamy, Easwaramoorthy; Lim Mei Ling, Stephanie; Nawaz, Nishad; Velleringatt Joy, Gemini (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Aim: This study approaches the Internet of Things from the perspective of digital marketing, which is becoming essential and increasingly competitive for businesses when it comes to marketing Data Sources: The study ...
Factors affect to effective inventory management system in the University in Sri Lanka: with special reference to University of Jaffna

Ganeshalingam, M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Purpose: The research is managing and evaluation of every assets ledger in an effective way it has a positive impact in an originations. The objective of the research was identified to carry out the annual verification ...
Impact of ethical leadership on administrative innovation in insurance sector through the mediating factor of knowledge process capability

Gajenderan, Vijayakumar; Nawaz, Nishad; Ramya, Vellaiyan; Nagabushanami, Barathi Dasan; Raisal, Ismail; Tarofder, Arun Kumar (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Aim: The paper purpose is to assess the impact of ethical leadership on administrative innovation in insurance sector through the mediating factor of knowledge process capability Data Sources: This study exercised a ...
Impact of leverage on financial performance of S&P SL Companies

Fathima Nusaika, Manartheen; Noorul Shafana, Mohideen Abdul Cader (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The management's choice of the best capital structure level to increase the wealth of shareholders is a crucial financial decision. The managers borrow money to be able to boost the stockholders’ return, and ...
The impact of social brand activism in advertising on the perceived brand attitude of millennials & generation z consumers concerning cosmetics brands in Sri Lanka

Bandara, L. R. M. A. U.S.; Jayasinghe, N. C. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: In recent years, there has been a growing trend of brand activism, where companies use their platforms and resources to advocate for social and environmental causes in addition to their traditional business ...
Impact of social commerce constructs on consumer buying intention

Gajenderan, Vijayakumar; Nawaz, Nishad; Edwin Chelliah, Angelena Asha; Balaji, Veerabadran; Raisal, Ismai; Husain Ali, M. A. M. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The current paper aims to measure the impact of impact of social commerce constructs on consumer buying intention. Design/methodology/approach: An empirical study was executed to assess the impact of SCCs on ...
Impact of working capital management on firms’ profitability: in the context of Sri Lankan plantation companies listed on the Colombo Stock Exchange

Kumari, D. G. M. L. W.; Inun Jariya, Achchi Mohamed (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The impact of working capital management on profitability is investigated in this study. Design/methodology/approach: This study is confined to Sri Lankan Plantation companies and is based on a survey of 17 ...
Individual factors of work life balance and job performance; special reference to academic and administrative heads of Sri Lankan Universities: structural equation modeling

Sareena Umma, Mohamed Abdul Gaffoor (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

Purpose: This paper aims to explore the strength of individual work life balance (WLB) factors on job performance (JP). Design/methodology/approach: A survey strategy was adopted to collect the data by using self-reported ...
The influence of website attributes on impulsive buying behavior: the mediating role of hedonic motivation

Ajanthan, Dhanushanthini (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The study aims to analyse the influence of website attributes' direct and indirect impact on impulsive buying behaviour with the mediation role of hedonic motivation in the Sri Lankan context. Design/methodol ...

Now showing items 1-20 of 31

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