• Role of siddha medicine graduates in primary health care: an overview of perspectives and challenges of the unit of Siddha Medicine University of Jaffna 

  Ganeshalingam, M. (Department of Economics and Statistics, Faculty of Arts and Culture, South Eastern University of Sri Lanka., 2023-03-07)

  Introduction: Siddha is one of the Tamils most ancient medicines as preserved the mother of the medical system. The expression of siddha means prominent truth of “one whom consummate” and mentions to completed proprietors ...
• Factors affect to effective inventory management system in the University in Sri Lanka: with special reference to University of Jaffna 

  Ganeshalingam, M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: The research is managing and evaluation of every assets ledger in an effective way it has a positive impact in an originations. The objective of the research was identified to carry out the annual verification ...
• Pronunciation difficulties of Tamil speaking bilingual students: a study based on Akkaraipattu Zone 

  Arshad, S. M. B. M. (Department of Economics and Statistics, Faculty of Arts and Culture, South Eastern University of Sri Lanka., 2023-03-07)

  Purpose: This’s to investigate reasons for the difficulties of learning pronunciation of bilingual students and to provide students with ways to build up their pronunciation ability well to speak accurately and understand ...
• Brand equity and consumer buying behavior: determinants of intentions to visit tourism destinations in Cavite, Philippines 

  Paulyn Jayziell, S. Buhay; Mittm (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: By highlighting the four dimensions that constitute brand equity, and the four factors that influence the selection and decisions of consumers, this research aimed to assist tourist destination owners and ...
• Effective vocabulary teaching – essential and secondary factors every ESL teacher should pay attention to 

  Arshad, S. M. B. M. (Department of Economics and Statistics, Faculty of Arts and Culture, South Eastern University of Sri Lanka., 2023-03-07)

  Purpose: of this paper is to give both ESL teachers and learners a guideline to increase vocabulary with various ways of effective techniques and usages. Moreover, introduction of this systemic way of learning vocabulary ...
• Building entrepreneurial emotions on start-up process behavior: results from B-school students 

  Nawaz, Nishad; Gajenderan, Vijayakumar; Suresh Babu, Rajan; Balasubramanian, Hariswaran; Raisal, Ismail; Tarofder, Arun Kumar (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Aim: The paper purpose is to assess the impact of Entrepreneurial Emotions on the Start-Up Process Behavior among B-School Students. Data Sources: The study exercised primary and secondary data to attain the framed ...
• Instant messenger (IM) adoption in the organizational setting; empirical evidence of the communication means for knowledge creation and group performance 

  Tarofder, Arun Kumar; Raisal, Ismail; Zunirah Binti, Mohd Talib; Adiza, Alhassan Musah; Lim, Allen (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: the primary aim of this study is two-fold, (a) measuring the effect of Instant Messenger adoption on team performance, lastly (b) examining the mediating effect of irritation, knowledge creation and quality ...
• Individual factors of work life balance and job performance; special reference to academic and administrative heads of Sri Lankan Universities: structural equation modeling 

  Sareena Umma, Mohamed Abdul Gaffoor (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: This paper aims to explore the strength of individual work life balance (WLB) factors on job performance (JP). Design/methodology/approach: A survey strategy was adopted to collect the data by using self-reported ...
• Measuring the organizational resilience of hotels in the economic crisis in Sri Lanka 

  Samaradiwakara, Praveen; Sandaruwani, Rudmi (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: The tourism industry deals with facing different alterations as a response to the socio-economic circumstances such as Covid-19, economic crises and terrorist attacks due to the industrial complexity. Therefore, ...
• Cognitive flexibility of entrepreneurs: a study of Chinese Students' entrepreneurial intentions 

  Saima, Muhammad Murad; Ahmad Khan, Shad (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2022-03-07)

  Purpose-Economic resilience is a fundamental pillar of a country's prosperity. It is not surprising that economic advancement is a critical driving force that sustains a nation's growth and development. This study ...
• Adoption of e-learning system and its success among the B-School students 

  Nawaz, Nishad; Vijayakumar, Gajenderan; Vijaya Chitra, Kannappan; Vasuki, Kaliyaperumal; Raisal, Ismail (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: The current paper aims to measure the impact of adopting an e-learning system among the management program students in Chennai city. The study also analyzed the e-learning system's success, influenced by learner ...
• Consumers trusting beliefs and intention to continue online purchases through social commerce. 

  Nawaz, Nishad; Gajenderan, Vijayakumar; Ashok, Sudhakar; Archana Bai, Sathayanarayanan; Raisal, Ismai; Husain Ali, M. A. M. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

  Purpose: The current paper aims to explores the impact of consumers trusting beliefs on the intention to continue making purchases through social commerce Design/methodology/approach: The responses from the consumers ...
• Skill gaps in innovation and technology readiness of software professionals 

  Chinnaiyan, Balakrishnan; Nawaz, Nishad; Ilankumaran, G.; Parimalarani, G.; Tarofder, Arun Kumar; Raisal, Ismail (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: The major aim of the present study is to analyze the affective competencies of Software Professionals in the workplace and their relationship with innovation and technology readiness. From the facts obtained from ...
• Exploring the role of instant messengers in IOT (internet of things): a study of their impact on consumer behaviour in digital marketing 

  Rangaswamy, Easwaramoorthy; Lim Mei Ling, Stephanie; Nawaz, Nishad; Velleringatt Joy, Gemini (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Aim: This study approaches the Internet of Things from the perspective of digital marketing, which is becoming essential and increasingly competitive for businesses when it comes to marketing Data Sources: The study ...
• Technology acceptance model in Mobile Banking - review 

  Abdul Rauf, Ahamed Lebbe; Lani Mausudeen, Gnei Shihara (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: Mobile phones and the Internet are two technological breakthroughs that have had a considerable impact on the industry in recent decades. With the increasing rise of mobile phones, mobile services have emerged ...
• Overview of challenges and opportunities of using artificial intelligence in human resource management practices 

  Nadhiya, A. L. F.; Mufassara, M. W. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: This theoretical investigation was created to explore the potential opportunities and challenges of practicing artificial intelligence in human resource management. Design/ methodology/ approach: 100 articles ...
• Brand image and smartphone purchase intention in Malaysia: the mediating role of perceived value and perceived quality 

  Haque, Ahasanul; Tarofder, Arun Kumar; Maru, Tarekol Islam; Raisal, Ismail; Shamsuddoha, Mohammad (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

  Purpose: The primary goal of this study is to determine the relationships between brand image, perceived value, and perceived quality purchase intention about smartphones. It also investigates how perceived value and ...
• Big-five personality and transformational leadership in the private sector in the Northern Province of Sri Lanka 

  Raveendran, T.; Jasintha, N. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)

  Purpose: The objective of the current study is to identify the association between big-five personality traits and transformational leadership style of the leaders in the private sector in the Northern Province of Sri ...
• Social media impression on consumer buying behavior in speedy aid restaurant in Sri Lanka 

  Shameem, A. L. M. A.; Sivesan, S. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

  The aim of this research is to pinpoint the impression of social media on consumer buying behavior in speedy aid restaurants in Sri Lanka. The usage of social media is getting increasingly popular by day by day. Recent ...
• Impact of ethical leadership on administrative innovation in insurance sector through the mediating factor of knowledge process capability 

  Gajenderan, Vijayakumar; Nawaz, Nishad; Ramya, Vellaiyan; Nagabushanami, Barathi Dasan; Raisal, Ismail; Tarofder, Arun Kumar (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

  Aim: The paper purpose is to assess the impact of ethical leadership on administrative innovation in insurance sector through the mediating factor of knowledge process capability Data Sources: This study exercised a ...

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