Gajenderan, Vijayakumar; Nawaz, Nishad; Edwin Chelliah, Angelena Asha; Balaji, Veerabadran; Raisal, Ismai; Husain Ali, M. A. M.
(Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)
Purpose: The current paper aims to measure the impact of impact of social
commerce constructs on consumer buying intention.
Design/methodology/approach: An empirical study was executed to assess the
impact of SCCs on ...