Peiris, D. P. M.S. M.; Herath, H. H. N. M.
(Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)
Purpose: The objective of the study is to determine the connection between SMM
and consumer response among generation Y and Z regarding retail fashion wear
in Sri Lanka.
Design/Methodology/ Approach: To achieve the ...