Browsing 11th Annual International Research Conference - 2023 by Author "Raisal, Ismai"

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Consumers trusting beliefs and intention to continue online purchases through social commerce.

Nawaz, Nishad; Gajenderan, Vijayakumar; Ashok, Sudhakar; Archana Bai, Sathayanarayanan; Raisal, Ismai; Husain Ali, M. A. M. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The current paper aims to explores the impact of consumers trusting beliefs on the intention to continue making purchases through social commerce Design/methodology/approach: The responses from the consumers ...
Impact of social commerce constructs on consumer buying intention

Gajenderan, Vijayakumar; Nawaz, Nishad; Edwin Chelliah, Angelena Asha; Balaji, Veerabadran; Raisal, Ismai; Husain Ali, M. A. M. (Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)

Purpose: The current paper aims to measure the impact of impact of social commerce constructs on consumer buying intention. Design/methodology/approach: An empirical study was executed to assess the impact of SCCs on ...

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