Rangaswamy, Easwaramoorthy; Lim Mei Ling, Stephanie; Nawaz, Nishad; Velleringatt Joy, Gemini
(Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka., 2023-03-07)
Aim: This study approaches the Internet of Things from the perspective of digital
marketing, which is becoming essential and increasingly competitive for
businesses when it comes to marketing
Data Sources: The study ...