Bandara, L. R. M. A. U.S.; Jayasinghe, N. C.
(Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)
Purpose: In recent years, there has been a growing trend of brand activism, where
companies use their platforms and resources to advocate for social and
environmental causes in addition to their traditional business ...