Haque, Ahasanul; Tarofder, Arun Kumar; Maru, Tarekol Islam; Raisal, Ismail; Shamsuddoha, Mohammad
(Faculty of Management and Commerce,South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka., 2023-03-07)
Purpose: The primary goal of this study is to determine the relationships between
brand image, perceived value, and perceived quality purchase intention about
smartphones. It also investigates how perceived value and ...