Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/1147
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dc.contributor.authorAbdullah, M.D.-
dc.contributor.authorSana, S.K.-
dc.contributor.authorBorak Ali, M.D.-
dc.date.accessioned2015-10-20T06:27:40Z-
dc.date.available2015-10-20T06:27:40Z-
dc.date.issued2012-04-10-
dc.identifier.isbn9789556270266-
dc.identifier.urihttp://hdl.handle.net/123456789/1147-
dc.description.abstractA Case Study of Government and Private Cement Company Ltd. in Bangladesh is studied. The main objective of this study was to evaluate the business level strategy of Chhatak Cement Company Ltd. (Government) and Shah Cement Industries Ltd. (Private). By integrating primary and secondary data, different statistical analyses were conducted. Statistical software "SPSS" package has been used for the data analysis of this study. The authors have also identified, through factor analysis techniques in this study that, product quality, product availability, product weight, packaging, repackaging, reasonable price, transport facilities, promotional activities, credit facilities, technical facilities and delivery in time are the significant competitive factors in the market. The analysis and findings suggest that the strategy of Shah Cement Industries Ltd. is much better than the Chhatak Cement Company Ltd. Here, most of the factors regarding feasibility of current strategy for Chhatak Cement Company Ltd. need to redesign and Shah Cement Industries Ltd. can maintain the existing policy.en_US
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Commerce, South Eastern University of Sri Lankaen_US
dc.subjectFeasibility Testen_US
dc.subjectTotal Quality Managementen_US
dc.titleFeasibility test of current strategy in the light of available resources: a case study of Government and private cement company limited in Bangladeshen_US
dc.typeWorking Paperen_US
Appears in Collections:1st Annual International Research Conference - 2012

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