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Title: A religious based perspective of cross cultural study on attitudes towards advertisements
Authors: Shameem, A.L.M.A.
Keywords: Advertising
Cross culture
Sri Lanka
Issue Date: 26-Jan-2017
Publisher: The International Institute of Knowledge Management (TILKM)
Citation: International Conference on Advanced Marketing. 26th - 27th January 2017. The International Institute of Knowledge Management and Faculty of Commerce and Management Studies, University of Kelaniya, pp.34.
ISBN: 978 955 4903 67 8
Appears in Collections:Research Articles

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