Determinants of destination branding for revisiting : with special reference to tourism in Sri Lanka

Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/395

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DC Field	Value	Language
dc.contributor.author	De Silva, Leeza
dc.date.accessioned	2015-09-06T17:39:13Z
dc.date.available	2015-09-06T17:39:13Z
dc.date.issued	2013-07-06
dc.identifier.citation	Proceedings of the Third International Symposium 2013, pp. 9-18
dc.identifier.issn	9789556270426
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/395
dc.description.abstract	The study was designed to explain the relationship between customer brand equity towards Sri Lanka as a tourism destination and customer revisit intention. The relationship between dimensions of Customer Based Brand Equity for Tourism Destination; brand awareness, perceived quality, brand image and brand loyalty, with revisit intention are examined through a survey method. The results show that the customer brand equity has a significant positive relationship with the intention to revisit, bring up several policy implications for the tourism strategy	en_US
dc.language.iso	en_US	en_US
dc.publisher	South Eastern University of Sri lanka	en_US
dc.subject	Customer Based Brand Equity for Tourism Destination (CBBETD)	en_US
dc.subject	Brand awareness	en_US
dc.subject	Perceived quality	en_US
dc.subject	Brand image	en_US
dc.subject	Brand loyalty	en_US
dc.title	Determinants of destination branding for revisiting : with special reference to tourism in Sri Lanka	en_US
dc.type	Full paper	en_US
Appears in Collections:	3rd International Symposium - 2013

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