Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/4355
Title: Factors affecting store loyalty of retail supermarket stores: customers' perspective
Authors: Hilal, Mohamed Ismail Mujahid
Keywords: Store image
Retail supermarkets
Convenience
Environment
Store loyalty
Retailing
Issue Date: 2020
Publisher: Inderscience Enterprises Ltd.
Citation: Middle East Journal of Management, 7(4): 380–400
Series/Report no.: 7;4
Abstract: Retailers are now changing their retails shops into self-selection stores which are similar to supermarket so called retail supermarket stores. The main objective of the study was to examine the factors such as store image, store environment, store convenience, service quality on the creation of store loyalty of retail supermarket stores in the East Coast of Sri Lanka. The questionnaire survey among 389 respondents was used to collect the data. SMART PLS3 was used for analysis. Findings suggest that the structural model containing store image, store convenience, store environment, store attractiveness and service quality influence on the creation of store loyalty. However, store image, store environment, and service quality do not support the hypotheses formulated in this study. Service quality, service environment, and store image attributes also need more focus by the retailers to improve the loyalty and customer stores’ satisfaction.
URI: http://ir.lib.seu.ac.lk/handle/123456789/4355
ISSN: 2050-3644
2050-3636
Appears in Collections:Research Articles

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