Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/4974
Title: Modelling the factors effecting purchasing of organic condiments by rural consumers: evidence from the experiment of organically produced Chili
Authors: Mufeeth, M. M.
Mubarak, Kaldeen
Keywords: Rural consumer
Organic Product
Consumer Preference
Rural
Modelling
Issue Date: Feb-2020
Publisher: The Mattingley Publishing Co., Inc
Citation: TEST Engineering and Management, 82: 14153–14161
Series/Report no.: 82;
Abstract: This article investigated the best fitting model for studying the rural consumer preference towards buying organically produced condiments as well as examine the role of product, personal perception related, economic and socio-demographic factors in predicting attitude and purchase intention of rural consumer. A conceptual model was developed and evaluated by modeling structural equations on a sample of 324. The results showed that the full specified model (model 3) was the best fitting model among selected models. Further, the attitude of the rural consumer was explained by product, personal related and economic factors as well as level of education, household income. Attitude partially mediated the effect of product characteristics, personal perception and own price of the organic condiments. Attitude assumes a more central role in fully mediating the effect of product characteristic and own price on intention to purchase organic condiments. Study implies that the organic condiments industry can promote the product to rural consumers that the organically produced condiments are tastier, more nutritious, healthy and safer to consume.
URI: http://ir.lib.seu.ac.lk/handle/123456789/4974
ISSN: 0193-4120
Appears in Collections:Research Articles



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.