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  6. 3rd International Symposium - 2013
Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/518
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dc.contributor.authorSebamalai, Jesukumar
dc.contributor.authorShanmuganathan, Kalaipiriya
dc.date.accessioned2015-09-18T06:38:16Z
dc.date.available2015-09-18T06:38:16Z
dc.date.issued2013-07-06
dc.identifier.citationProceedings of the Third International Symposium 2013, pp. 38-44
dc.identifier.issn9789556270426
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/518
dc.description.abstractCustomers are the source of earnings and have become an important decision tool to attract customers for their businesses. There are state and private banks in Batticaloa District. They use different types of techniques and methods to provide services. This research has attempted to find out the degree of influence of factors in selecting the particular banks. Availability of technological aspects, the style of servicing, the service system, assurance, service structure, reliability and courtesy are influencing with differing degrees.en_US
dc.language.isoen_USen_US
dc.publisherSouth Eastern University of Sri Lankaen_US
dc.subjectService Structureen_US
dc.subjectCourtesyen_US
dc.subjectReliabilityen_US
dc.titleStudy on the extent of the factors affecting the selection of Banks by Ccustomers with special reference to Batticaloa Districten_US
dc.typeFull paperen_US
Appears in Collections:3rd International Symposium - 2013

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