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Title: Social media advertising as strategy on consumer buying behaviour: conceptual paper
Authors: Kumaradeepan, V.
Keywords: Advertising
Buying Behaviour
Consumer Behaviour
Social Media
Issue Date: Oct-2020
Publisher: Published by the Faculty of Management and Commerce South Eastern University of Sri Lanka
Citation: Journal of Management Vol. 15, Issue. 2, 2020 pp. 30-37.
Abstract: Social media advertising has rapid speed of change in the every industry generated the need to create, adapt and integrate conversations that will allow bridging the gaps between the brand and consumers. The objective of this study is to investigate theoretical evidences of the concept of Social media advertising and its impact on consumer buying behaviour in order to develop customer relationships. This is done by communicating, engaging, entertaining and triggering response through social media content to ultimately stage and develop a customer experience which will make sure the development a long-term relationship and immersing the brand within the consumer’s lifestyle. Moreover the study has various properties of social media marketing in regards to media platforms.
ISSN: 13918230
Appears in Collections:Volume 15 Issue 2

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