The study of gestalt and cognitive psychological theory influences the creation of user interfaces and user experiences

Abstract

In the rapidly advancing realm of digital technology, the imperative of creating innovative and user-centric interfaces cannot be overstated. This research undertakes a comprehensive exploration of Human-Computer Interaction (HCI), with a specific focus on harnessing the insights derived from gestalt and cognitive psychological theories to redefine the art of user interface (UI) design and elevate user experiences to new heights. One of the pressing challenges in contemporary digital design lies in the unsettling uniformity that characterizes many UIs. The research methodology comprises four distinct phases. The initial phase involves the meticulous crafting of an ideal UI prototype for an e-commerce platform. The second phase entails an exhaustive review and synthesis of UI design theories grounded in Gestalt and Cognitive psychology. The third phase is marked by the assimilation of these theories into the UI design process. Finally, the fourth phase involves the integration of user feedback, a critical step in validating and comparing the ideal UI prototype against the newly developed UIs infused with psychological principles. In conclusion, this research underscores the vital importance of transcending the ordinary in UI design. By harnessing the potential of Gestalt and Cognitive psychological theories, we aspire to dismantle the shackles of design uniformity, providing users with interfaces that are not just personalized but also harmonized with the intricacies of human cognition. In this pursuit, we anticipate a paradigm shift in HCI, where engagement and user-centricity reign supreme, ultimately elevating user satisfaction, productivity, and the overall quality of the digital experience.