Organizational citizenship behavior (OCB) is a topic that has been widely addressed in management research during the past decade, as many have suggested that OCB’s have a crucial role in the success of an organization. ...

Looking at the human resource from strategic perspective with innovations has been recognized as the main source of competitive advantage in the 21st century. The level of engagement and extra contribution such ...

The purpose of the study was to examine the effect of the elements of extended service marketing mix of the east coast hotels in Sri Lanka on the creation of the brand equity and how that brand equity plays a mediating ...

The study provides deeper understanding of the brand equity elements and its creation in the telecommunication industry in Sri Lanka. The main objective of the study was to examine how the image, awareness, and loyalty of ...

Sri Lanka’s tourism sector contributes to the economy and Gross Domestic Production heavily with the assistance of the government. There were 2.3 million arrivals in 2018 and was an increase compared to the year 2017. ...

Since the 1980s, feminism and post-colonialism began to exchange and dialogue, forming a new interpretation space, that is, post-colonial feminist cultural theory. There is a very complicated relationship between post- ...

This study aimed to analyze the comparative contribution of the collection of Zakat (Islamic integrated social finance) and Real Gross Domestic Product (RGDP) to the incidence /nature of poverty in the context of Malaysia ...

This study aims to find out the socioeconomic empowerment of women in light of Islamic perspectives under the qualitative methodology using the secondary sources such as the Holy Quran of the Almighty Allah and the ...

Tourism is one of the largest and fastest growing industries in the world. Tourism has become one of the most significant sectors in many developing countries. Tourism has been identified as one of key industries in ...