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Browsing Journal of Marketing by Submit Date

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Now showing items 1-20 of 30

An analytical paper on privacy issues of consumers in unsolicited marketing campaign

Irin Sutha, A.; Chitra, S.; Solomon Thangadurai, J. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)

E-commerce privacy being vital issue that has been resulting in negative or adverse effects on the additional development and growth of e-commerce. With the speedy growth and use of Ecommerce, privacy has become associate ...
Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store

Ishar Ali, M.S.; Mubarak, K.M. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)

The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive ...
E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka

Bandara, R.I.; Silva, D.A.C. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through ...
Cover page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
An evaluation of communication network for the promotion of Japanese inbound tourism in Sri Lanka

Silva, D.A.C. Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

Tourism has been one of the world’s largest industries contributing to the global GDP of USD 856 billion in 2007, employing over 200 million people and accounting for over 903 million international tourist arrivals. ...
Consumer’s attitude towards green packaging: a study on Trincomalee district

Madushanka, G.; Ragel, V.R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent ...
A study on customer’s e - shopping behavior and satisfaction: special reference to working women in Chennai

Tamilarasi, S.; Angayarkanni, R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The purpose of this study is to analyse factors ...
Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka

Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

Industries face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and service differentiation to enjoy and obtain benefits out of competitive advantage. Thus, brand ...
Cover page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
Cover page

Unknown author (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
Cover Page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)
Prospect and challenges of cruise tourism development in Sri Lanka

Siriwardena, Sampath; Silva, DAC Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

Cruise tourism is the fastest growing segment of leisure tourism. With its growth has come concern about theimpact of cruise tourism on coastal and marine environments, local economies, and on the socioculturalnature of ...
Perception of construction workers on work motivation towards safety practices at building construction site: a case study in Oluvil

Risath, A.L.M.; Sivatharsan, S.; Thishanth, P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

The construction industry has been known as one of the menacing industries. Although there is an improvement of the safety performance and upturn in safety awareness in the industry, the accident rate is still one of the ...
Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective

Kasum, Akila; Hilal, Mohamed Ismail Mujahid (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

The objective of the study is to see the impact of organizational characteristics on the market orientation and to determine the level of market orientation of the curd manufacturing organizations in Kanthalai Region. The ...
Effect of YouTube usage and marketing communication on brand preference.

Mubarak, Kaldeen; Hilal, M. I. M. (Faculty of Management & Commerce, SEUSL, 2019)

The universal usage and marketing communication based on the information and communication technology (ICT) avenues have impact of the lives of youth and in their buying behavior. The tenacious practice of ICT platforms ...
Cost and benefits, marketing and profitability factors of registered seed Paddy farmers

Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A. (Faculty of Management & Commerce, SEUSL, 2019)

The present study investigated the cost and benefit seed paddy production, marketing of seed paddy and examined the factors affecting the profitability of certified seed paddy producers in a coastal part of Ampara district. ...
Consumer perception and SWOT analysis of organic food products

Mania, M.; Nedumaran, G. (Faculty of Management & Commerce, SEUSL, 2019)

The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...
Up-country vegetable production and marketing: challenges and opportunities

Nuskiya, Fathima (Faculty of Management & Commerce, SEUSL, 2019)

The agriculture industry in Sri Lanka plays a vital role in socio-economic background. The share of agriculture in Sri Lanka’s GDP approximately 7% in 2019. Vegetable production and marketing system face immense challenges ...
Store atmosphere and consumer purchasing behavior: with reference to self-serving convenience stores

Ishar Ali, Mohamed Shareef; Kaldeen, Mubarak (Faculty of Management & Commerce, SEUSL, 2019)

The purpose of this study is to investigate the impact of retail store atmosphere on consumer purchasing behavior at self-serving retail convenience stores in Ampara district. There are four contributing factors of store ...
Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka

Hilal, Mohamed Ismail Mujahid (2019)

The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. ...

Now showing items 1-20 of 30

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