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Now showing items 1-20 of 30

An analysis of factors impacting consumer purchase intention on herbal products

Mubarak, Kaldeen (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Consumer Purchase Intension (CPI) on the herbal product need to be investigated as it is one of the growing businesses against increasing competition. In this research, internal and external factors influencing the ...
An analytical paper on privacy issues of consumers in unsolicited marketing campaign

Irin Sutha, A.; Chitra, S.; Solomon Thangadurai, J. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)

E-commerce privacy being vital issue that has been resulting in negative or adverse effects on the additional development and growth of e-commerce. With the speedy growth and use of Ecommerce, privacy has become associate ...
Analyzing the motivational factors of home stay entrepreneurs: a case study of Bentota destination site, Sri Lanka

Yasoda, V. G. K; Chalika, P.H.A.N; Silva, D. A. C (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

At present, concept of homestay is getting popular in Sri Lanka due to growing demand for tourist accommodations. This paper was aimed to analyse the motivational factors of Homestay entrepreneurs using the Bentota ...
Consumer perception and SWOT analysis of organic food products

Mania, M.; Nedumaran, G. (Faculty of Management & Commerce, SEUSL, 2019)

The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...
Consumer’s attitude towards green packaging: a study on Trincomalee district

Madushanka, G.; Ragel, V.R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent ...
Cost and benefits, marketing and profitability factors of registered seed Paddy farmers

Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A. (Faculty of Management & Commerce, SEUSL, 2019)

The present study investigated the cost and benefit seed paddy production, marketing of seed paddy and examined the factors affecting the profitability of certified seed paddy producers in a coastal part of Ampara district. ...
Cover Page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)
Cover page

Unknown author (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
Cover page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
Cover page

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka

Bandara, R.I.; Silva, D.A.C. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through ...
Effect of YouTube usage and marketing communication on brand preference.

Mubarak, Kaldeen; Hilal, M. I. M. (Faculty of Management & Commerce, SEUSL, 2019)

The universal usage and marketing communication based on the information and communication technology (ICT) avenues have impact of the lives of youth and in their buying behavior. The tenacious practice of ICT platforms ...
An evaluation of communication network for the promotion of Japanese inbound tourism in Sri Lanka

Silva, D.A.C. Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

Tourism has been one of the world’s largest industries contributing to the global GDP of USD 856 billion in 2007, employing over 200 million people and accounting for over 903 million international tourist arrivals. ...
Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka

Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)

Industries face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and service differentiation to enjoy and obtain benefits out of competitive advantage. Thus, brand ...
Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models

Jegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

This study aims to examine the factors influencing the customer usage of online banking of commercial banks in Batticaloa district. As per deduction approach, Technology Acceptance Model (TAM) and Theory of Reasoned ...
Green marketing mix and customer purchase intention: evidence from tourist hotel

Pushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

In the business context also environmental sustainability has become a major focussing problem in the business context. Many businesses have adopted the green practices for their business strategies. Green Marketing ...
Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store

Ishar Ali, M.S.; Mubarak, K.M. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)

The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive ...
Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri Lanka

Guruge, Manori L; Suranga Silva, D. A. C (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Wellness as a lifestyle mentions to special state of health incorporating the harmony of body, mind and spirit. The main objective of this study is to evaluate the impact of tourist’s satisfaction on their revisit in the ...
Impact of visual merchandising of clothing stores on impulse buying behavior

Mubarak, Kaldeen; Mufeeth, Musthapha (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others' as well as to improve the desirability of products. The purpose of ...
Is it social media or traditional media? That influence consumer decision-making in times of pandemic

Ishar Ali, M. S. (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

The main objective of this study is to examine the effect of social and traditional media on customer decision-making and to find out which of these two in times of pandemics affect more on customer decision-making. A ...

Now showing items 1-20 of 30

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