Journal of Marketing: Recent submissions

  • Cover page 
    Unknown author (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
  • Cover page 
    Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
  • Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri Lanka 
    Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    Industries face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and service differentiation to enjoy and obtain benefits out of competitive advantage. Thus, brand ...
  • A study on customer’s e - shopping behavior and satisfaction: special reference to working women in Chennai 
    Tamilarasi, S.; Angayarkanni, R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The purpose of this study is to analyse factors ...
  • Consumer’s attitude towards green packaging: a study on Trincomalee district 
    Madushanka, G.; Ragel, V.R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent ...
  • An evaluation of communication network for the promotion of Japanese inbound tourism in Sri Lanka 
    Silva, D.A.C. Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    Tourism has been one of the world’s largest industries contributing to the global GDP of USD 856 billion in 2007, employing over 200 million people and accounting for over 903 million international tourist arrivals. ...
  • Cover page 
    Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
  • E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka 
    Bandara, R.I.; Silva, D.A.C. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016)
    E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through ...
  • Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store 
    Ishar Ali, M.S.; Mubarak, K.M. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
    The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive ...
  • An analytical paper on privacy issues of consumers in unsolicited marketing campaign 
    Irin Sutha, A.; Chitra, S.; Solomon Thangadurai, J. (Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka, 2016)
    E-commerce privacy being vital issue that has been resulting in negative or adverse effects on the additional development and growth of e-commerce. With the speedy growth and use of Ecommerce, privacy has become associate ...

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