Browsing BBA (Special) in Marketing Management by Author "Mubarak, K. M"

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Impact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri Lanka

Samarakoon, S. M. A. M (SEUSL, 2019)

Meaning of insurance is protection from financial loss. It is a form of risk managementprimarily used to hedge against the risk of a contingent, uncertain loss.An entity whichprovides insurance is known as an insurer, ...
Impact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting Pasikkudah

Azath, S. M (SEUSL, 2019)

Social media is generally adopted as an important platform in providing tourisminformation and services as well as destination marketing in this era. The aim of thisstudy is to explore how social media influences on overall ...

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