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Browsing BBA (Special) in Marketing Management by Issue Date

Browsing BBA (Special) in Marketing Management by Issue Date

Now showing items 1-7 of 7

Impact of corporate social responsibility on customer loyalty with mediating role of brand trust (with special reference of Ceylon Biscuits Limited in Colombo District)

Anupama, P. A. D. N (SEUSL, 2019)

This study examines the effect of various corporate social responsibility (CSR)activities (market, society and environmental support) conducted by organizations oncustomer loyalty in the Ceylon Biscuits Limited of Colombo ...
Impact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri Lanka

Samarakoon, S. M. A. M (SEUSL, 2019)

Meaning of insurance is protection from financial loss. It is a form of risk managementprimarily used to hedge against the risk of a contingent, uncertain loss.An entity whichprovides insurance is known as an insurer, ...
Consumer purchase intention for organic food (with special reference to Kandy and Mathale District market environment)

Rathnayake, R. M. D. S (SEUSL, 2019)

This research “consumer purchase intention towards organic foods in Sri Lanka” hasbeen conducted to find out what are the factors affecting to the intention to purchaseon organic food of family holders. Consumers are ...
Impact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting Pasikkudah

Azath, S. M (SEUSL, 2019)

Social media is generally adopted as an important platform in providing tourisminformation and services as well as destination marketing in this era. The aim of thisstudy is to explore how social media influences on overall ...
The impact of green marketing tools on consumer purchase intention and buying behavior (with special reference to Ampara District)

Aththanayaka, A. M. S. U (SEUSL, 2019)

The purpose of this study is to investigate the impact of Green Marketing on ConsumerPurchasing Intention Buying Behavior in Sri Lanka. .Also the aim of this research toget an idea whether consumer’s buying behavior on ...
Impact of demographic factors on consumer attitudes toward organic foods (special reference in Colombo District)

Kaushitha, K. P. A (SEUSL, 2019)

In the recent past years so many food trends have emerged. Organic food was the mostpopular trend among them. Especially consumers in developed countries like Europe,America, and Australia shows higher level of interest ...
Impact of service quality on customer satisfaction : a study of the hotel industry of Sri Lanka

Pathirana, L. P. E. R (SEUSL, 2019)

Purchase intention is one of important concepts in marketing management as well as inacademic research. Recognizing the factors that affect to customer’s purchase intentionof product or service is a challenge for a firm. ...

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Browsing BBA (Special) in Marketing Management by Issue Date

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