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Browsing BBA (Special) in Marketing Management by Subject "green marketing"

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The impact of green marketing tools on consumer purchase intention and buying behavior (with special reference to Ampara District)

Aththanayaka, A. M. S. U (SEUSL, 2019)

The purpose of this study is to investigate the impact of Green Marketing on ConsumerPurchasing Intention Buying Behavior in Sri Lanka. .Also the aim of this research toget an idea whether consumer’s buying behavior on ...

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