Purpose: To achieve a clearer understanding of the link between diversity and organizational resilience response, this study will focus on how firms can become resilient through appropriate inclusive HRM practices. Such ...

Purpose: This research investigates how digital marketing influences consumer behaviour in Sri Lanka’s mobile phone industry, focusing on the role of trust as a mediator between digital marketing practices and consumer ...

Purpose: Retailing in Sri Lanka is growing exponentially and the shopping behavior is also changing from small retail outlets to major supermarkets. Retailers’ benevolence in fact plays a vital role in the creation of ...

Purpose: This study investigates the influence of social media marketing on consumer buying behavior within Sri Lanka’s automobile industry. This research also seeks to quantify the extent of social media’s influence on ...

, Purpose: Service business firms like hotel industries have now paid their attention on its business activities by considering environmental friendly marketing activities called as green marketing strategies. Since ...

Purpose: This study explores the role of cloud computing in modernizing accounting methods, focusing on operational efficiency, accessibility, and real-time financial analysis. It highlights how cloud-based systems ...

Purpose: This study explores the impact of the Pay as You Earn (PAYE) tax on the performance of executive staff at Sri Lankan state universities. The research aims to identify how the current PAYE tax system affects ...

Purpose – The purpose of this study is to investigate the extent of voluntary disclosure and its determinants of companies listed in Colombo Stok Exchange (CSE). Design/methodology/approach – Complying to the ...

Purpose: Liquidity management encompasses both investment and financing policies, with maintaining an optimal balance being crucial for profitability. This study examines whether high liquidity turnover companies in ...

Purpose: This study examines the relationship between corporate governance (CG) and insolvency risk (IR). It is grounded in the argument that corporate governance is essential for reducing excessive risk-taking behaviors ...