A study on sectorial difference of buying behavior of consumers towards bakery foods with special reference to Balangoda divisional secretariat division

Abstract

Abstract Changes in food consumption patterns in any given country are an important indicator of developmental changes. This study proposed to find Sectorial difference of buying behavior of consumers towards Bakery food. The primary data were collected by using questionnaire. In this study the three GN divisions; Balangoda town, Maddekanda and Pettigala were selected from Balangoda divisional secretariat by representing urban, rural and estate sectors as respectively using Stratified sampling method. The 120 families were selected Data was analyzed by using multiple regressions. According to the survey results the number of hour's wife in out of home due to the employment was common factor to affect the urban, rural and estate sectors. Urban bakery food consumption highly changed due to number of hour's wife in out of home due to the employment and age of buyer. Bakery food consumption in rural sector highly changed due to family type, number of hours wife in out of home due to the employment, education of the householder and income of the family. Family income, number of family members, number of hours wife in out of home due to the employment and sex of the buyer were influenced on bakery food consumption in Estate sector.