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Title: The role of internal marketing towards improving service quality: empirical setting from eastern based hotels in Sri Lanka
Authors: Shameem, A.L.M.A.
Keywords: Internal marketing
Service quality
Customer satisfaction
Best practices
Issue Date: 15-Nov-2017
Publisher: Faculty of Management and Commerce, South Eastern University of Sri Lanka
Citation: 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 63.
ISSN: 2536-8869
Appears in Collections:6th Annual International Research Conference - 2017

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