Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/2876
Title: Factors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lanka
Authors: Piumali, P.L.W.G.S.D.
Rathnayake, D.T.
Keywords: Virtual communities
Consumer behaviour
Electronic commerce
Issue Date: 15-Nov-2017
Publisher: Faculty of Management and Commerce, South Eastern University of Sri Lanka
Citation: 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 61.
URI: http://ir.lib.seu.ac.lk/handle/123456789/2876
ISSN: 2536-8869
Appears in Collections:6th Annual International Research Conference - 2017

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