Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/3576
Title: An analysis of consumer behaviour on purchasing cosmetic products: a case study on Kalmunaikudy
Authors: Rifna, S. L. F.
Ahamed Lebbe, S. M.
Keywords: Consumer behaviour
Cosmetic
Purchase
Issue Date: 2018
Publisher: South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka.
Citation: 8th International Symposium 2018 on “Innovative Multidisciplinary Research for Green Development”. 17th - 18th December, 2018. South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka. pp. 429-436.
Abstract: Nowadays many people are willing to spend big amount of money for the sake of taking care the attractive appearance by purchasing cosmetic products. Cosmetic products which are available market ranged from local products and imported products. This research attempted to study the consumer behavior on purchasing cosmetic products a case study in Kalmunaikudy. For this purpose, influence of demographic factors on purchasing cosmetic products were analyzed. In order to cope with the research purpose, respondents were selected by clustered one stage sampling technique and data were analyzed and interpreted with the help of statistical package for social science and micro soft excel as well as statistical technique of principle component analysis used in this research. The researcher distributed 130 questionnaires among cosmetic users who are in Kalmunaikudy. The principle component analysis was used in this research. The finding of the study indicated that marital status, age and income level of cosmetic users’ have been significantly influence on purchasing cosmetic products but gender and occupation have not been influence on purchasing cosmetic products.
URI: http://ir.lib.seu.ac.lk/handle/123456789/3576
ISBN: 978-955-627-141-6
Appears in Collections:8th International Symposium - 2018

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