Please use this identifier to cite or link to this item:
http://ir.lib.seu.ac.lk/handle/123456789/400| Title: | Influence of consumer promotional budget (CPB) on sales in retail marketing (RM) |
| Authors: | Mohamed Ismail, Mohideen Bawa |
| Keywords: | Consumer promotional budget Retail Marketing |
| Issue Date: | 6-Jul-2013 |
| Publisher: | South Eastern University of Sri lanka |
| Abstract: | Consumer promotional budget is the amount spent by retail marketer for getting the sales from consumers. Objective of this research is to know the impact of promotional expenses on sales. A convenient sample size of 4 major retail marketers was selected. Collected secondary data are presented and analysed using E- views and Excell. Correlations between sales, total consumer promotional budget, total cost and revenue are greater than 0.790. Findings revealed that only advertisement and public relation influence on sales in Retail Marketing |
| URI: | http://hdl.handle.net/123456789/400 |
| ISSN: | 9789556270426 |
| Appears in Collections: | 3rd International Symposium - 2013 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Influence of Consumer Promotional.pdf | 143.91 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.