Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/4304
Title: Ignorance of domestic tourism promotion by travel agencies
Authors: Herath, H. M. N. S.
Keywords: Domestic tourism
Promotion
Travel agencies
Issue Date: 25-Nov-2019
Publisher: Faculty of Management and Commerce, South Eastern University of Sri Lanka.
Citation: 8th Annual International Research Conference - 2019, on "Sustainability through Business, Humanities and Technologies", pp.264-270.
Abstract: This fabrication on the non-promotion of the Domestic Tourism industry results in the procedures in place to achieve the intended objectives. Twenty travel agencies have promoted a trivial narrative through the use of newspapers, books, articles, magazines, and websites. These analysis methods used to promote the domestic tourism industry have identified the opportunities in the domestic tourism industry, the opportunities, what weaknesses, threats, and what potentials are involved in the SWOT analysis. Here, attention is drawn on how the travel agencies have evaded the promotion of the domestic tours, and attention has been drawn in this regard on measures to be taken. In this research you can get a brief overview of how the sample is used to solve the problem, describing the methodology and how to analyze the data. This data was analyzed using quantitative and qualitative data. Using modern data analysis method, the research was carried out using both primary and secondary information. SPASS 22 and SWOT ANALYSIS have been used with modern methods of analysis.
URI: http://ir.lib.seu.ac.lk/handle/123456789/4304
ISBN: 978-955-627-195-9
Appears in Collections:8th Annual International Research Conference - 2019

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