Browsing "BBA (Special) in Marketing Management" by Issue Date
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2019 | Impact of corporate social responsibility on customer loyalty with mediating role of brand trust (with special reference of Ceylon Biscuits Limited in Colombo District) | Sheham, A. M; Anupama, P. A. D. N; Management |
| 2019 | Impact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri Lanka | Mubarak, K. M; Samarakoon, S. M. A. M; Management |
| 2019 | Consumer purchase intention for organic food (with special reference to Kandy and Mathale District market environment) | Sheham, A. M; Rathnayake, R. M. D. S; Management |
| 2019 | Impact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting Pasikkudah | Mubarak, K. M; Azath, S. M; Management |
| 2019 | The impact of green marketing tools on consumer purchase intention and buying behavior (with special reference to Ampara District) | Hilal, M. I. M; Aththanayaka, A. M. S. U; Management |
| 2019 | Impact of demographic factors on consumer attitudes toward organic foods (special reference in Colombo District) | Hilal, M. I. M; Kaushitha, K. P. A; Management |
| 2019 | Impact of service quality on customer satisfaction : a study of the hotel industry of Sri Lanka | Hilal, M. I. M; Pathirana, L. P. E. R; Management |
