Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/759
Title: Degree of market orientation and sustainability of Micro Enterprise Operators
Other Titles: case study in Batticaloa District
Authors: Prasannath, Vanitha
Keywords: Micro enterprise operators
Market orientation
Sustainability
Issue Date: 17-Jan-2014
Publisher: South Eastern University of Sri Lanka
Citation: Proceedings of the Second Annual Research Conference 2013 on "Emergence of Novelty in Business Management, pp 1- 8
Abstract: Micro enterprises can help to alleviate poverty and supply the essential goods and services to the people. Small and micro enterprises play a significant part in the economy. Data collection was done using structured pre tested questionnaire and informal interviews. Four divisional secretariats were randomly selected and simple random sampling technique was used to take the sample size of thirty four. Both descriptive and non-parametric techniques were used as analytical tool. Findings reveal that most of micro enterprise operators (MEOs) are market oriented while few MEOs practice production orientation. However, market oriented MEOs show higher sustainability while production oriented MEOs show lower sustainability. Most of sustainable MEOs are decided by integrating the market and production orientation. Sustainable MEOs have given more priority for the customer satisfaction. Moreover, MEOs who showed higher degree of market orientation are sustainable. There is a relationship between degree of market orientation and sustainability of MEOs.
URI: http://ir.lib.seu.ac.lk/handle/123456789/759
ISSN: 2279-1280
Appears in Collections:2nd Annual International Research Conference - 2013

Files in This Item:
File Description SizeFormat 
1 page 1-8 Proceeding 2014.03.14 (Final Version).pdf581.46 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.