8th Annual International Research Conference - 2019: Recent submissions

  • Reward Management and employee’s performance: special reference to commercial banks in Matara district in Sri Lanka 
    Sara, M. H. H.; Sareena Umma, M. A. G (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019)
    The banking sector play an important role in any country, there are state own banks and private banks. The private banks in Sri Lanka play a chief role and most of the customers count on private banks. There is a communal ...
  • Challenges and solutions faced by translation oriented readers: a sociological research on Sammanthurai 
    Nusrath Banu, M.; Fathima Shahnas, H. M (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Translation is a rare art. The translation field provides a service for other people who are not fluent in other languages in which many books of goods ideas and knowledge are published. This is a welcome service. Although ...
  • Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka 
    Mujahid Hilal, M. I. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. ...
  • Marketing strategies for the seasonal offers at Mannar retail stores 
    Queenmary, X. M.; Shivany, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Seasonal marketing strategies are aimed to increase the seasonal marketing sales. Retailers expects that seasonal promotions encourage more customers and recurrence purchases. Retailers practice variety of seasonal ...
  • Effects of background music tempo on the behavior and emotional status of supermarket customers 
    Mufeeth, M. M.; Mubarak, A. N. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Background music has been used to improve customer behavior by improving emotional and behavioral characteristics. The present research examines the effects of music tempo of two language songs on customer shopping ...
  • Consumer perception and swot analysis of organic food products 
    Mania, M.; Nedumaran, G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...
  • Conceptual paper on drone usage in journalism: a study in Sri Lanka 
    Patabandige, G. M. J. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Drone usage in journalism is becoming popular in the world. The usage of drones in journalism is surrounded with its own advantages and disadvantages. Hence as an attempt to gain a depth of understanding usage of drones ...
  • Massive use of social media and the challenges faced by youth: a sociological research on Sammanthurai 
    Nusrath Banu, M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Social media plays a vital role in this modern era. Social media is widely used by children – elders, all types of officers, workers, students, teachers, lecturers and researchers. There are some kind of social media prevailed ...
  • Conceptual paper on the impact of lean manufacturing practices on sustainability performance in Sri Lankan Western province SMES 
    Wickramaarachchi, W. A. S. S.; Madhusanka, K. T. G. P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Small and medium-sized enterprises (SMEs) are playing vital role in any present society. Actually, it can be identified as the backbone of economic growth of any economy. In Sri Lanka over 85 percent of businesses are ...
  • Logistics industry growth using emerging digital technologies 
    Ganesan, S.; Gopalsamy, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Technological trends behind logistics operations have progressed substantially in the past few years, from traditional logistics to mass use of e-logistics. This transformation is essential to the competitiveness of ...
  • Cyber threats based on botnet and its detection mechanisms 
    Ahamed Sabani, Mohamed Jamaldeen; Krishnamoorthy, Janarthanan (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Modern network system facing challenges in securing network infrastructure. Cybercrime has been becoming challenge to the security filed cause of increasing growth of internet usage. One of the most significant threats ...
  • Big data analytics for health care: a review 
    Nihla, M. I. F.; Shafana, A. R. F. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Sequences of revolutions and disruptions in medical learning and health care coupled with Information Technology have motivated and triggered the usage of big data which in turn has impacted health care too as many other ...
  • Usage of town planning for the development of tourism industry in Monaragala-Sri Lanka: a study Whichhas modeled on the city of Harbin, China 
    Mudiyanselage, Ruwan Priyalal Wijerathna Herath; Hettiarachchi, Kumudu Hiranthika (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Sri Lanka is one of the world famous tourism destination and also a country with a rich and proud history. Although many tourist destinations have been created in Monaragala, Sri Lanka which has many historical heritage ...
  • Tourism and poverty alleviation: special reference to the Heeloya community 
    Harshani, A. A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Since ancient times man has used to lead a nomadic life. They wandered from place to place looking for food, shelter and then for trade or war. Later man used to lead a settled life. But man continued to travel for pleasure, ...
  • Sustainable tourism for economic development: a study in India and Sri Lanka 
    Jamaldeen, Athambawa; Chatterjee, Shankar; Paramasivan, G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Tourism is a sector which sustains and facilitates without creating any type of pollution. All the countries in the world irrespective of developed or developing have been giving importance to tourism. Global tourism is ...
  • Social and demographic features of tourist who visit Nuwaraeliya destination 
    Harshani, A. A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Nuwara Eliya is one of the Sri Lanka’s hill City. That attracts most number of tourists. Its climate is considered one of the best climates in the world ranking third only to Switzerland’s and California’s. The town plays ...
  • The origin and history of Vattezhuthu in Kerala 
    Lekha, D.; Alphonsa, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    A written language is superior to one merely spoken. It is because when former has greater fixity and progressiveness than the latter. The presence of characters in an idiom, gives it a district and characteristic shape. The ...
  • The media and women welfare measures 
    Kalarani, C.; Alphonsa, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The Print Media played an important role in improving the status of women. The twentieth century appropriately has been called as the age of the "Development of Print Media. The official organ of the Women's Indian ...
  • The influence of social media political communication content on voting behavior of the young generation 
    Piyathissa, Dilrukshi; Ratnayake, Hashan (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Currently, the intention of use social media is drastically different from the use of social media in past. In 2015 Sri Lankan presidential election, a large-scale political communication campaign was conducted through ...
  • Influence of smart devices and IoT applications in tourism: a survey analysis 
    Razeeth, Suhail; Kariapper, R. K. A. R.; Pirapuraj, P.; Nafrees, A. C. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The tourism is the practice of individuals travelling to specific places form their native place for leisure, business, education, medication or any other purposes. Although Smart devices and wearable devices used in ...

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