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Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models

Jegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

This study aims to examine the factors influencing the customer usage of online banking of commercial banks in Batticaloa district. As per deduction approach, Technology Acceptance Model (TAM) and Theory of Reasoned ...

What factors affect customer adoption towards virtual banking? Study based on western province, Sri Lanka

Ashfa, A. L. F; Fernando, P. I. N; Yapa, U. A. S (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

In the present competitive market, the banking sector plays a significant role by managing the financial assets of the people, whereas highlights as one of the momentous economic segments. Technological development has ...

Impact of visual merchandising of clothing stores on impulse buying behavior

Mubarak, Kaldeen; Mufeeth, Musthapha (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others' as well as to improve the desirability of products. The purpose of ...

Green marketing mix and customer purchase intention: evidence from tourist hotel

Pushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

In the business context also environmental sustainability has become a major focussing problem in the business context. Many businesses have adopted the green practices for their business strategies. Green Marketing ...

Study on the relationship between destination promotion factors and tourists arrivals to Sri Lanka

Kumara, P. B. S. N (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Destination promotion creates the flow of tourists’ arrival to a certain destination. In the Sri Lankan context, both government and private organizations are involving to conduct promotional campaigns for the purpose ...

Is it social media or traditional media? That influence consumer decision-making in times of pandemic

Ishar Ali, M. S. (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

The main objective of this study is to examine the effect of social and traditional media on customer decision-making and to find out which of these two in times of pandemics affect more on customer decision-making. A ...

An analysis of factors impacting consumer purchase intention on herbal products

Mubarak, Kaldeen (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Consumer Purchase Intension (CPI) on the herbal product need to be investigated as it is one of the growing businesses against increasing competition. In this research, internal and external factors influencing the ...

Analyzing the motivational factors of home stay entrepreneurs: a case study of Bentota destination site, Sri Lanka

Yasoda, V. G. K; Chalika, P.H.A.N; Silva, D. A. C (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

At present, concept of homestay is getting popular in Sri Lanka due to growing demand for tourist accommodations. This paper was aimed to analyse the motivational factors of Homestay entrepreneurs using the Bentota ...

Sense of place and willingness to pay for historical and cultural places in Sri Lanka

Hettiarachchi, Thilini Udeshika (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

This study aims to examine the relationship between sense of place and willingness to pay for historical and cultural places in the Sri Lankan context. Sigiriya Rock Fortress, Sri Lanka is the focus of this study. To ...

Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri Lanka

Guruge, Manori L; Suranga Silva, D. A. C (Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)

Wellness as a lifestyle mentions to special state of health incorporating the harmony of body, mind and spirit. The main objective of this study is to evaluate the impact of tourist’s satisfaction on their revisit in the ...

Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka

Hilal, Mohamed Ismail Mujahid (2019)

The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. ...

Store atmosphere and consumer purchasing behavior: with reference to self-serving convenience stores

Ishar Ali, Mohamed Shareef; Kaldeen, Mubarak (Faculty of Management & Commerce, SEUSL, 2019)

The purpose of this study is to investigate the impact of retail store atmosphere on consumer purchasing behavior at self-serving retail convenience stores in Ampara district. There are four contributing factors of store ...

Up-country vegetable production and marketing: challenges and opportunities

Nuskiya, Fathima (Faculty of Management & Commerce, SEUSL, 2019)

The agriculture industry in Sri Lanka plays a vital role in socio-economic background. The share of agriculture in Sri Lanka’s GDP approximately 7% in 2019. Vegetable production and marketing system face immense challenges ...

Consumer perception and SWOT analysis of organic food products

Mania, M.; Nedumaran, G. (Faculty of Management & Commerce, SEUSL, 2019)

The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...

Cost and benefits, marketing and profitability factors of registered seed Paddy farmers

Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A. (Faculty of Management & Commerce, SEUSL, 2019)

The present study investigated the cost and benefit seed paddy production, marketing of seed paddy and examined the factors affecting the profitability of certified seed paddy producers in a coastal part of Ampara district. ...

Effect of YouTube usage and marketing communication on brand preference.

Mubarak, Kaldeen; Hilal, M. I. M. (Faculty of Management & Commerce, SEUSL, 2019)

The universal usage and marketing communication based on the information and communication technology (ICT) avenues have impact of the lives of youth and in their buying behavior. The tenacious practice of ICT platforms ...

Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective

Kasum, Akila; Hilal, Mohamed Ismail Mujahid (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

The objective of the study is to see the impact of organizational characteristics on the market orientation and to determine the level of market orientation of the curd manufacturing organizations in Kanthalai Region. The ...

Perception of construction workers on work motivation towards safety practices at building construction site: a case study in Oluvil

Risath, A.L.M.; Sivatharsan, S.; Thishanth, P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

The construction industry has been known as one of the menacing industries. Although there is an improvement of the safety performance and upturn in safety awareness in the industry, the accident rate is still one of the ...

Prospect and challenges of cruise tourism development in Sri Lanka

Siriwardena, Sampath; Silva, DAC Suranga (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

Cruise tourism is the fastest growing segment of leisure tourism. With its growth has come concern about theimpact of cruise tourism on coastal and marine environments, local economies, and on the socioculturalnature of ...

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Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)

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